Alia Al Sawwaf


Alia Al Sawwaf, a Saudi Female fashion designer. She was born on 01-01-1988. She has studied Fashion Design in Paris in Studio MVL- MASTER CLASS GROUPE STUDIMV. Which is specialized in Haute Couture and qualifies the students to work in the Luxury Brands Fashion Houses.

She has dedicated all my education and knowledge to create my Couture Brand “SWAF” in own Atelier where she can freely design various collections and bring them to life in the same place. She has produced her First Collection on 2010, and usually producing (4) Four Collections a year (Summer, Spring, Autumn & Winter Collections), each collection has 25 to 30 pieces, that makes more than a hundred pieces a year.


This collection is inspired by the sunrise. Using luxe leather and cashmere, the combination of textures and colours exudes the warmth of the morning. The elegance of the collection lies in its simplicity of staple pieces that can complement every wardrobe.