About Us
ABOUT US

About Stories From Arabia

Stories from Arabia is a fashion platform of elite designers from around the Arab world presenting their creative skill and craft through their collections and it is the largest Arab platform for emerging and established designers showcasing at London Fashion Week.

Founded by London based entrepreneur, Jalila Elmastouki, Stories from Arabia was established by a love of fashion and design with an aspiration in reviving the craftsmanship of the traditional embroideries from the Middle East and North Africa merged with a western touch.

Elmastouki’s aim is to highlight and promote the remarkable work of designers from around the Arab world with bespoke and handmade editions that re-work some of the old designs into contemporary pieces.